Privacy Policy

Effective Date: 8/20/2026 Last Updated: 8/20/2026

This Privacy Policy explains how Queen City Acupuncture & Wellness Center ("we," "us," or "our"), operating the website qcawellness.com (the "Site"), collects, uses, and protects information about visitors to the Site.

Please note: This policy applies to information collected through this website. It does not describe how we handle protected health information (PHI) created or maintained as part of your treatment. Those practices are described in our separate Notice of Privacy Practices, which is provided to patients at their first visit and available upon request. Where the two documents differ with respect to PHI, the Notice of Privacy Practices controls.

1. Information We Collect

Information you give us directly. When you submit a contact form, request an appointment, subscribe to updates, or otherwise reach out through the Site, we may collect:

• Name

• Email address

• Phone number

• Any information you choose to include in a message field, including reason for visit or symptoms

Please do not submit detailed health information through web forms or email. These channels are not encrypted end-to-end and are not a secure way to transmit sensitive health details. Call our office instead.

Information collected automatically. When you visit the Site, our hosting provider and analytics tools may automatically collect:

• IP address and approximate geographic location

• Browser type, device type, and operating system

• Pages viewed, time spent, and referring website

• Cookie and device identifiers

Information from advertising. We advertise our services online. Advertising platforms may place cookies or similar technologies on your device to measure ad performance and show relevant ads.

2. How We Use Information

We use the information described above to:

• Respond to inquiries and schedule appointments

• Provide, operate, and improve the Site

• Understand how visitors find and use the Site

• Measure the effectiveness of our advertising

• Send appointment-related or informational communications you have requested

• Comply with legal obligations and protect against fraud or misuse

We do not sell your personal information.

3. Cookies and Tracking Technologies

Cookies are small files stored on your device. We use them for basic site functionality, analytics, and advertising measurement.

Third-party services that may set cookies on this Site include:

• [Google Analytics] — website usage measurement

• [Google Ads] — advertising measurement and remarketing

• [Meta Pixel — delete if not used]

• [Online scheduling provider, e.g. Jane, Acuity, IntakeQ — delete if not used]

Each of these providers has its own privacy policy governing their use of data.

Your choices:

• Most browsers allow you to refuse or delete cookies through their settings.

• You can opt out of Google Analytics via the browser add-on at tools.google.com/dlpage/gaoptout.

• You can adjust Google ad personalization at myadcenter.google.com.

• Some browsers send a "Do Not Track" signal. [We honor / We do not currently respond to] Do Not Track signals.

4. Third Parties Who May Receive Information

We share information only as needed to run the practice and the Site:

• Service providers — website hosting, email, analytics, advertising, scheduling, and payment processing vendors, each acting on our behalf

• Legal and safety — when required by law, subpoena, or to protect the rights, safety, or property of our patients, staff, or the public

• Business transfers — in connection with a merger, acquisition, or sale of practice assets

Vendors that handle protected health information on our behalf do so under a Business Associate Agreement as required by HIPAA.

5. Data Security

We use reasonable administrative, technical, and physical safeguards to protect information, including encrypted connections (HTTPS) on this Site. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

6. Data Retention

We retain website inquiry information only as long as reasonably necessary for the purposes described in this policy or as required by law. Clinical records are retained according to North Carolina record retention requirements and are addressed in our Notice of Privacy Practices.

7. Your Rights

Depending on where you live, you may have the right to request access to, correction of, or deletion of personal information we hold about you, and to opt out of certain uses. To make a request, contact us using the information below. We may need to verify your identity before responding.

Patients have separate rights regarding their medical records under HIPAA and North Carolina law, described in our Notice of Privacy Practices.

8. Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Site. If you believe a child has provided us information through the Site, please contact us and we will delete it.

9. External Links

The Site may link to third-party websites. We are not responsible for the privacy practices or content of those sites.

10. Changes to This Policy

We may update this policy from time to time. The revised version will be posted here with an updated "Last Updated" date. Material changes will be noted prominently on the Site.

11. Contact Us

Questions about this policy or our privacy practices:

QUEEN CITY ACUPUNCTURE & WELLNESS CENTER

10590 Independence Pointe Pkwy Suite 201 Matthews, NC 28105

Phone: 980-498-2895 Email: garrett@qcawellness.com

Privacy complaints related to protected health information may also be filed with the U.S. Department of Health and Human Services, Office for Civil Rights, at hhs.gov/ocr/complaints.